About Us
Have you ever wanted to buy tech, consumer electronics, or home appliance products and been stumped about which product is best? Or, worse, bought a product only to learn later that you didn’t buy the right one for your needs? I have, and that is why We started to review products that we bought.
Our mission is simple: to create world’s best product reviews.
We believe the world’s best gear reviews are based on objective, independent testing of each and every product, with ratings, awards, and expert insights that help you select the right products for your specific needs, budget, and interests.
We describe our work as “Reviews You Can Rely On” because of our commitment to creating independent, objective, side-by-side comparative reviews based on extensive hands-on test results.
Here’s how we do it:
- We select the top products in each category.
- We buy all the products we review ourselves, at retail just like you, to help assure complete objectivity and independence in our ratings. We will not accept free evaluation units or paid endorsement from manufacturers.
- Our product testing teams put the products through detailed side-by-side testing plans, both in the lab and in the field, and carefully assess performance, ease of use, and reliability.
- We rank the products, explain why, and give awards to the best.
How We Make Money
We select and review products objectively and independently. We only make money when you click on our affiliate links and buy products we’ve reviewed, which helps support our testing work.
If you click on a retailer’s link on our site and make any purchase, the retailer will contribute a portion of the sale to help support this site. It won’t cost you anything extra, and it’s a simple way to help us fund our gear reviews. Thanks for your support of our work!
Independent Product Selection
Our review process starts with selection: we look at hundreds of products to determine the top contenders in each category. We then purchase ourselves the top contenders for detailed hands-on comparison testing.
No Ads, No Freebies, No Promotion
We refuse to accept any manufacturer’s free evaluation units, and we do not accept any paid endorsements. Our focus is strictly on creating content for the benefit of our readers, and we align our business model to focus on our reader’s interests.
Creating Honest Test-based Reviews is Hard Work
Our review process takes a lot more work than the typical gear reviews you find online. But we strongly believe that the best gear reviews are those that take the time to test products extensively and objectively compare and contrast competing products. When we read reviews, it’s not enough just to know if the reviewer liked or disliked the product. We want to know how it stacks up against all the other top products out there, and why one product may be better than another.
So check out our reviews and let me know if we are living up to our goals. If you have more questions please check out our Frequently Asked Questions or email us. I’d love to hear from you, and especially encourage feedback that can help us improve. You can help us make the world’s best source of information for consumer electronics enthusiasts like you.